--- title: Praxis description: "Praxis: an AI marketing simulation + 5-module digital strategy course to build real marketing judgment. Apply for selected 3-month free trial access." --- ![JFxNovela-logo](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/JFxNovela-logo.png?width=480&height=62&name=JFxNovela-logo.png "JFxNovela-logo") - [Why now](https://info.jellyfish.com/praxis/#why-now-section) - [What is Praxis](https://info.jellyfish.com/praxis/#what-is-praxis-section) - [How it works](https://info.jellyfish.com/praxis/#how-it-works-section) - [Who is it for](https://info.jellyfish.com/praxis/#who-is-it-for-section) - [Free trial](https://info.jellyfish.com/praxis/#free-trial-section) - [Apply for a trial](https://info.jellyfish.com/praxis/#form-section) - [FAQ](https://info.jellyfish.com/praxis/#faq-section) # BE THE STRATEGIC MARKETING INTEGRATOR YOUR BRAND NEEDS ### **Praxis is where strategic marketing decisions play out as you learn** ##### AI marketing simulation + strategic digital marketing course, ##### built by ![Container](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Container.png?width=336&height=42&name=Container.png) [Apply for a trial access ➜](https://info.jellyfish.com/praxis/#form-section) ## AI NEEDS SKILLED HUMANS ![FEF3E0](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/FEF3E0.png?width=300&name=FEF3E0.png) # **52%** ##### **a strategic marketing self-reported skills gap** # **52%** ##### **a strategic marketing self-reported skills gap** ![f8b133](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/f8b133.png?width=300&name=f8b133.png) # **60%** ![](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Vector%20(1).png?width=120&height=100&name=Vector%20(1).png) ##### **can't measure effectiveness ** # **60%** ![](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Vector%20(1).png?width=120&height=100&name=Vector%20(1).png) ##### **can't measure effectiveness ** ![ffdca0](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/ffdca0.png?width=300&name=ffdca0.png) # **57%** ##### **a performance marketing critical capability gap** # **57%** ##### **a performance marketing critical capability gap** ##### AI can’t fix marketing. It can optimize what’s already there.  ##### But with skills gaps widening, teams need a way to build judgment ## AI ISN'T A SKILLS SOLUTION ##### Creative conformity, Biased approaches and content, Stagnant innovation ##### are real risks to your brand if you reply on technology to solve human problems. ##### Collaboration with AI requires human intuition and skill. Put simply, you need to know why it’s making decisions in order to interrogate and improve outputs and impact ## IN AN AI WORLD BE THE HUMAN IN CONTROL [Apply for a trial access ➜](https://info.jellyfish.com/praxis/#form-section) ##### Built by ![JFxNovela-logo](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/JFxNovela-logo.png?width=250&height=32&name=JFxNovela-logo.png) ## PRAXIS IS WHERE STRATEGIC MARKETING DECISIONS PLAY OUT AS YOU LEARN   ### ![Simulation icon](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Simulation%20icon.png?width=104&height=104&name=Simulation%20icon.png) ### AI marketing simulation An immersive simulation where you make strategic marketing decisions end-to-end, then work with AI to build personas, refine decisions, and generate assets.   ### ![Simulation icon](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Simulation%20icon.png?width=104&height=104&name=Simulation%20icon.png) ### AI marketing simulation An immersive simulation where you make strategic marketing decisions end-to-end, then work with AI to build personas, refine decisions, and generate assets.   ### ![Simulation icon-1](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Simulation%20icon-1.png?width=104&height=104&name=Simulation%20icon-1.png) ### Digital Marketing Strategy A five-module, practitioner-led course designed to build the skills and intuition needed to become the strategic marketing integrator.   ### ![Simulation icon-1](https://info.jellyfish.com/hs-fs/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Simulation%20icon-1.png?width=104&height=104&name=Simulation%20icon-1.png) ### Digital Marketing Strategy A five-module, practitioner-led course designed to build the skills and intuition needed to become the strategic marketing integrator.   ## HOW PRAXIS BUILDS INTUITION Repeat, iterate, and build real marketing judgment. Reduce your time to competence and missing your goals on live campaigns. ![Simulation icon-Jan-19-2026-10-47-21-3579-AM](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Simulation%20icon-Jan-19-2026-10-47-21-3579-AM.png?width=70&name=Simulation%20icon-Jan-19-2026-10-47-21-3579-AM.png) Work to a brief ![Simulation icon-3](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Simulation%20icon-3.png?width=70&name=Simulation%20icon-3.png) Simulate your choices ![Simulation icon-4](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Simulation%20icon-4.png?width=70&name=Simulation%20icon-4.png) Full funnel omnichannel strategies ## WHO PRAXIS IS FOR   ![FEF3E0](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/FEF3E0.png?width=300&name=FEF3E0.png) ### **Early-career** **marketers** ##### **Build strategic intuition through real decisions. ** ### **Early-career** **marketers** ##### **Build strategic intuition through real decisions. ** ![f8b133](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/f8b133.png?width=300&name=f8b133.png) ### **Marketing leads** **& managers** ##### **Upskill your team on modern, AI- enabled marketing.** ### **Marketing leads** **& managers** ##### **Upskill your team on modern, AI- enabled marketing.** ![ffdca0](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/ffdca0.png?width=300&name=ffdca0.png) ### **Students & Career changers** ##### **A scalable program that builds practical capability, not just knowledge.** ### **Students & Career changers** ##### **A scalable program that builds practical capability, not just knowledge.** ## ABOUT THE TRIAL   We’re giving away full access to Praxis to test our new product and hear your feedback. Not everyone who applies will get access. Those who do will receive three months of access where you can complete the full experience and get your certificate of completion. We want you to finish this course and give us feedback so why not apply now. | | Free access to a course worth over $1k | | --- | --- | | | To maintain access during the three months you’ll need to give us short pieces of feedback | | | When you complete you’ll get the same pass and certificate as any other paying client | | | We want you to love, share and recommend us when you’re finished | ![Frame 633800](https://info.jellyfish.com/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/Frame%20633800.png "Frame 633800") ## APPLY FOR FREE TRIAL ACCESS   Help us shape Praxis. Apply below — we’ll validate requests and send access to selected testers. ![texture139](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/Jellyfish/JF%20Training%20-%20Automation/JFTR_Praxis_vetted_jan2026/texture139.png?width=300&name=texture139.png) ## FREQUENTLY ASKED QUESTIONS   Who is the free trial for?** Anyone with a work/university email address who is working in or looking to work in Marketing. How long does it take to get approved?** It can take up to 5 working days to be approved. Hang tight, we will let you know either way. What do I get access to?** Access to a marketing simulation and 5 modules covering marketing fundamentals and funnel marketing from start to finish. How much time does it take?** We recommend learning part time over three months. You could complete Praxis in one to two weeks if you stay on it full time. How do I share feedback?** We will contact you regularly over email. Look out for our messages. Errors can be flagged inside of the platform. What happens after the trial?** We’ll contact you to find out more about your overall experience and if you complete the course, we’ll issue your certificate. [![2025-Renault-5-E-Tech-001-2100](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/2025-Renault-5-E-Tech-001-2100.jpg?width=300&name=2025-Renault-5-E-Tech-001-2100.jpg) ***NEW*** Download ](https://info.jellyfish.com/hubfs/RFI/Renault/Jellyfish%20x%20RG%20_Data%20RFP_Round%203.zip?hsLang=en) ## Round 3 materials **New - **Dec. 12th [![rg-work-2](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-work-2.png?width=300&name=rg-work-2.png)         Download ](https://info.jellyfish.com/hubfs/RFI/Renault/Jellyfish%20RG-Data%20RFP_Round%202.zip?hsLang=en) ## Round 2 materials Nov. 13th [![RG-work-1](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/RG-work-1.png?width=300&name=RG-work-1.png)         Download ](https://info.jellyfish.com/hubfs/RFI/Renault/Jellyfish%20RG_Data%20RFP_Round%201.zip?hsLang=en) ## Round 1 materials Oct. 9th # **Client Testimonials** ##### We focus on delivering great work for our partners. ##### Instead of traditional slide-based case studies, we’ve let our clients share their feedback directly! [![rg-rsandro-cover-6](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-rsandro-cover-6.png?width=300&name=rg-rsandro-cover-6.png) ⭐⭐⭐ # ![rg-sandro-logo](https://info.jellyfish.com/hs-fs/hubfs/RFI/Renault/rg-sandro-logo.png?width=214&height=42&name=rg-sandro-logo.png) **"With Jellyfish, we benefit from this quality of support and teaching our teams about projects. They know how to adapt to different departments."** **Esther Beaumont - **Digital Director ](https://info.jellyfish.com/praxis/#)[![rg-ratp-cover-6](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-ratp-cover-6.png?width=300&name=rg-ratp-cover-6.png) 🔥🔥🔥 # ![rg-ratp-logo](https://info.jellyfish.com/hs-fs/hubfs/RFI/Renault/rg-ratp-logo.png?width=52&height=65&name=rg-ratp-logo.png) **"In a few days working with Jellyfish, we managed to divide the BigQuery costs by 10.****"** **Charles-Antoine Marie - **Responsable Data Analytics ](https://info.jellyfish.com/praxis/#)[![rg-cm-cover-6](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-cm-cover-6.png?width=300&name=rg-cm-cover-6.png) 🌞🌞🌞 # ![club-med-logo](https://info.jellyfish.com/hs-fs/hubfs/RFI/Renault/club-med-logo.png?width=190&height=52&name=club-med-logo.png) **"What I also really like is their mastery of the data and media duo. This really sets them apart."** **France Cresson - **Head of Global Online Media - Global Marketing Digital & Technology ](https://info.jellyfish.com/praxis/#) ![nps1](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/nps1.png?width=300&name=nps1.png) ⚡⚡⚡ # ![image (10)-2](https://info.jellyfish.com/hs-fs/hubfs/image%20(10)-2.png?width=183&height=59&name=image%20(10)-2.png) **About ticketing** **"The service is really fast and helpful :) "** **"They reacted really quick and helped me in 2 days. Great work"** [![rg-bata-cover-6](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-bata-cover-6.png?width=300&name=rg-bata-cover-6.png) 👍👍👍 # ![bata-logo](https://info.jellyfish.com/hs-fs/hubfs/RFI/Renault/bata-logo.png?width=163&height=35&name=bata-logo.png) **"With their focus on innovation & AI, Jellyfish isn't just a data agency; they are a true strategic partner for us. I can't recommend them enough."** **Rodrigo Alvarez - **Global Director of Data, SEO and CEO ](https://info.jellyfish.com/praxis/#)[![rg-af-cover-6](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-af-cover-6.png?width=300&name=rg-af-cover-6.png) 🚀🚀🚀 # ![airfrance-logo](https://info.jellyfish.com/hs-fs/hubfs/RFI/Renault/airfrance-logo.png?width=239&height=17&name=airfrance-logo.png) **"Their expertise in CRO has taken us to new heights, with rates often improving by double digits!"** **Laura Azancot - **Head of Digital Activation Team FR ](https://info.jellyfish.com/praxis/#)[![rg-lvmh-cover-6](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-lvmh-cover-6.png?width=300&name=rg-lvmh-cover-6.png) 💎💎💎 # ![lvmh-logo](https://info.jellyfish.com/hs-fs/hubfs/RFI/Renault/lvmh-logo.png?width=241&height=28&name=lvmh-logo.png) **"Even our integrator was very happy with Jellyfish. In fact, I know that afterwards he recommended Jellyfish to other customers."** **Diane Lisandre - **Head of E-Business ](https://info.jellyfish.com/praxis/#) ![nps2](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/nps2.png?width=300&name=nps2.png) 💖💖💖 # ![Hyundai-white](https://info.jellyfish.com/hs-fs/hubfs/Hyundai-white.png?width=114&height=105&name=Hyundai-white.png) Korea [![rg-civitatis-cover](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-civitatis-cover.png?width=300&name=rg-civitatis-cover.png) 🎖️🎖️🎖️ # ![civitatis logo](https://info.jellyfish.com/hs-fs/hubfs/RFI/Renault/civitatis%20logo.png?width=125&height=28&name=civitatis%20logo.png) **"Over five years, we’ve successfully tackled every challenge, transforming the company’s digital analytics into a true success story."** **Javier Rodriguez - **Paid Media and Data Analyst ](https://info.jellyfish.com/praxis/#)[![rg-video-cover-adtech](https://4587498.fs1.hubspotusercontent-na1.net/hub/4587498/hubfs/RFI/Renault/rg-video-cover-adtech.png?width=300&name=rg-video-cover-adtech.png) 💪💪💪 # ![YR](https://info.jellyfish.com/hs-fs/hubfs/YR.png?width=191&height=52&name=YR.png) **"This disruptive collaboration between Press and TV, which brings value to the market, all came from Jellyfish."** **Using 2P Data for +29% Engagement on Segmented TV** ](https://info.jellyfish.com/praxis/#) ### Ready to help shape the future of AI-enabled marketing skills? # READY, SET, PRAXIS! 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