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Brand-Building Strategies: Achieving Growth in a Platform World
30 June
8:30
Google, Berlin
Jellyfish invites you to "Brand-Building Strategies: Achieving Growth in a Platform World", our in-person morning event in Google, Berlin, where we dive deep into the world of YouTube and empower brands to find their unique voice on this influential platform.
Our event is designed to provide you with valuable insights, practical strategies, and inspiration to elevate your brand’s presence and impact on YouTube.
Throughout the event, we will explore:
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The importance of having a strategic view of your marketing and brand activity well before thinking about the creative execution or the technology to enable it.
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Provide you with a comprehensive understanding of the Martech ecosystem and how technology can be implemented correctly in your organization.
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Share valuable insights and strategies to help you avoid costly mistakes while searching for tools to support your business objectives.
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Review Jellyfish’s 5-step approach to Adtech/Martech implementation and guide you through the process.
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Delve into the creative realm, exploring how brands can find a distinctive voice on YouTube.
Brand-Building Strategies: Achieving Growth in a Platform World
30 June 2023, from 8:30
Speakers
When
Agenda
8:30 - 9:00
Registration & Refreshments
9:00 - 9:10
Welcome
Bine Johanson - Managing Director, Nordics, Germany & Netherlands, Jellyfish
9:10 - 9:30
Brand-building in the platform world
Tom Roach - VP, Brand Strategy, Jellyfish
9:30 - 9:50
Avoid costly mistakes: How to implement martech tools that align with your business goals
Peter Doe - Senior Customer Success Director, Jellyfish9:50 - 10:10
Coffee break
10:10 - 10:30
How brands can find a distinctive creative voice on YouTube
Laura Samide - Senior Production Director, Jellyfish10:30 - 10:50
Youtube Culture & Trends report 2023
Sina Stieding - Trends Manager, YouTube10:50 - 11:10
Panel
Panelists to be announced