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A VIEW ON

Unlock DTC Opportunities & Boost Growth in 2022

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Key to

Measurement

16 February 2023

8:30 - 12:00

Google, Stockholm

Your exclusive invitation to an in-person event, in collaboration with Jellyfish and Google!

As we enter another fast-paced and ever-changing year, thought leaders at Jellyfish, Google, Ellos, and Entercard are joining forces to:

–  Showcase how Ellos and Jellyfish have worked together to deliver their most successful Black Friday ever
–  Delve into the power of technology enhancements for 2023
–  Help you navigate the complex world of data integrity and measurement
–  Explore the opportunities behind your data

Followed by networking over canapes with industry leaders!

In partnership with
GOOGLE LOGO-min 2

A View On Key to Measurement

At Google, Stockholm
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When

TOUCH
Thursday, 20th January 2022
Thursday, 20th January 2022
TOUCH
2:30pm - 5:00pm
2:30pm - 5:00pm
TOUCH
2h 30min
2h 30min

Speakers

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Cédric Ménard Head of Marketing, Ellos
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Bine Aagaard Johanson Managing Director, Northern Europe, Jellyfish
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Ann-Sofi Lassus Data & Measurement Lead, Northern Europe, Google
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Steen Randeris Paid Search Director, Jellyfish
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Jeni Assandey Data and Analytics Director, Jellyfish
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Carl Wåreus Head of Domestic Clients, Agencies & Partners, Google
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Damiano Nargi Data & Analytics Director, Jellyfish
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Giuseppe Dipierro Senior Data & Measurement Partners Manager, Google
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Staffan Lidén Head of Digital Analytics, Entercard

Google office

 

AVO

Key to Measurement

Google  
Kungsbron 2, 111 22 Stockholm, Sweden 
events@jellyfish.com
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Agenda

8:30AM - 9:00AM
Registration & Refreshments
9:00AM - 9:15AM
Welcome

Bine Johanson - Managing Director, Nordics, Germany & Netherlands, Jellyfish
9:15AM - 9:45PM
Data Changes: Adapt. Don’t Hack

Damiano Nargi - Data & Analytics Director, Jellyfish
Cédric Ménard - Head of Marketing, Ellos
Ann-Sofi Lassus - Data & Measurement Lead, Northern Europe, Google
9:45 AM - 10:05AM
The foundations of a cookieless, consent led world
Jeni Assandey - Data & Analytics Director, Jellyfish
Giuseppe Dipierro - Senior Data & Measurement Partners Manager, Google
10:05AM - 10:30AM
Coffee break
10:30AM - 10:50AM
Harnessing Data to Amplify Your Shopping Campaigns

Steen Randeris - Paid Search Director, Jellyfish 
10:50AM - 11:10AM
Panel: The Future of Marketing

Moderator: Bine Johanson - Managing Director, Nordics, Germany & Netherlands, Jellyfish

Panellists:
Cédric Ménard - Head of Marketing, Ellos
Carl Wåreus - Head of Domestic Clients, Agencies & Partners, Google
Staffan Lidén - Head of Digital Analytics, Entercard
Steen Randeris - Paid Search Director, Jellyfish
11:10AM - 11:20AM
Wrap up

Bine Johanson - Managing Director, Nordics, Germany & Netherlands
11:20AM - 12:00AM
Light lunch and networking

Register