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Unlock DTC Opportunities & Boost Growth in 2022

Disrupting Commerce: A New Dawn

  23rd May, 2024

 14:30, The Shard

In the realm of marketing in 2024, commerce brands are at the forefront, unlocking the true potential of the latest technologies available.


Join Jellyfish at The Shard on Thursday 23rd May, for Disrupting Commerce: A New Dawn, an empowering afternoon of thought leadership, insights and tips on how to supercharge your commerce strategies in this new era.


With guest speakers from Amazon Ads, TikTok, Pencil and more, we'll move beyond theory to showcase practical applications and real success stories illustrating the tangible benefits of many technologies, including GenAI.

We’ll also discover how the right mix of platforms, human expertise and AI can enhance content creation, media planning, and data analysis, leading to optimal outcomes through integrated solutions.


Stay with us afterward for champagne and breathtaking views over London.

Register today!

This is an in-person event and spaces are limited. Brand-side marketers and relevant partners only.

Disrupting Commerce:
A New Dawn

23rd May 2024, 14:30 at The Shard, London.


Thursday, 20th January 2022
Thursday, 20th January 2022
2:30pm - 5:00pm
2:30pm - 5:00pm
2h 30min
2h 30min


14:30 - 15:00

Registration & Refreshments

15:00 - 15:05


Steph Parry - EVP, Client Management, Jellyfish UK

15:05 - 15:20

eCommerce 3.0

Ross Caveille - Co-Founder, Acorn-i

15:15 - 15:40

It's Time to Make Peace: Why Marketers Need to Work with IT and the Rest of the Organization to be Truly Effective

Daniel Smulevich - EVP Data & Analytics, Jellyfish

15:40 - 16:05

Unraveling Prime Video's Role in the Consumer Journey: Leveraging eCommerce Data and GenAI Insights

Paul Hackwell - Head of FMCG Industry Vertical, Amazon Ads
Ross Caveille - Co-Founder, Acorn-i

16:05 - 16:30

Coffee break

16:30 - 16:50

Revolutionizing eCommerce Content with GenAI

Louise Lamb - Content Director at Jellyfish
Matt Carter - Head of Industry, Amazon Web Services
Jack Smyth - CSO, AI, Planning & Insights, Jellyfish

16:50 - 17:20

Empowering Social Commerce: TikTok's Influence & TikTok Shop

Javel Brown - Group Agency Lead, TikTok

17:20 - 17:30

Break-out Sessiosn

Discover our tech and solutions

17:30 onwards

Champagne & canapés


Steph Parry
Claire Leon EVP, Client Management, Jellyfish
Rick Lamb, Managing Director, Jellyfish
Rick Lamb Managing Director, Jellyfish (UK)
Louise Lamb
Louise Lamb Content Director, Jellyfish
Jack Smyth CSO, Jellyfish
Ross C
Ross Caveille Co-Founder, Acorn-I
Daniel Smulevich
Daniel Smulevich EVP, Data & Analytics, Jellyfish

How to find us

The Shard, Floor 22
32 London Bridge St, London SE1 9SG

Register here