Pushing performance further with intelligent tech
Pushing performance further with intelligent tech
Measuring online advertising’s impact on in-store sales
How we utilised GA4 and Google Cloud to achieve a 71% increase in measured conversions and a 38% increase in observable ROAS for an Australian retailer through online to offline attribution.
Driving onsite conversion through user journey personalisation
Using Google Big Query to identify key customer segments, understand the most appropriate user journeys for each and providing personalised experiences using Google Tag Manager.
Increased visibility of campaign performance with enhanced conversions
How we work with client teams to ensure resilient measurement solutions like Google’s enhanced conversions can be deployed in a privacy conscious manner, resulting in increases in observable conversions and improved campaign performance.
Utilising server side measurement solutions for advanced data strategies
How we utilised GA4 and Google Cloud to achieve Server side tracking solutions offer organisations with greater control to measure performance in a privacy conscious manner and tackle sophisticated data problems.
2024-12-03 | News
Jellyfish wins Google Australia's GMP Partner of the Year award
This prestigious recognition highlights our unwavering commitment to delivering exceptional service to Australian and New Zealand organizations across the full Google Marketing stack
2024-11-28 | News
Jellyfish expands its service offering in Australia
Jellyfish has long been at the forefront of digital transformation in Australia, providing cutting-edge solutions across analytics, cloud, and marketing. Building on this foundation, we’re thrilled to expand our media capabilities in Australia by introducing new experts to our local team.
2024-06-21 | Blog Article
Navigating the Privacy Act overhaul in Australia: What marketers need to know?
As third-party cookies phase out, the overhaul of Australia’s Privacy Act 1988 is set to bring significant changes by August. This article explores the origins, key proposals, and impacts on the advertising landscape, and how brands should navigate this privacy-centric transition.
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2024-03-28 | News
New sessions added: Google Analytics 4 Sunrise Sessions
We’re excited today to launch our new round of GA4 Sunrise Sessions.
Each session covers one key topic to provide you with concise and actionable information, delivered within a 30-minute webinar. After each session, there will be time for Q&A and requesting topics for future sessions.