A VIEW ON
Unlock DTC Opportunities & Boost Growth in 2022
Key to
Measurement
03 October
13:30
Google, Copenhagen
Your exclusive invitation to an in-person event
Marketing is a fast-paced and ever-changing industry, dominated by the platform world. Success in the future demands a creative, dynamic and multi-platform mindset.
During this event, thought leaders at Jellyfish, Google, Ellos and VELUX are joining forces to:
– Delve into the power of technology enhancements
– Help navigate the complex world of data integrity and measurement
– Explore the opportunities behind harnessing data in media
And make sure to join us after for an opportunity to network over canapes with industry leaders.
In partnership with
A View On Key to Measurement
At Google, Copenhagen
When
Speakers











Google office
Sankt Petri Passage 5, 1165 Copenhagen



A View On Key to Measurement
Agenda
1:30 - 2:00
2:00 - 2:15
Welcome
Bine Johanson - Managing Director, Nordics, Germany & Netherlands, Jellyfish
2:15 - 2:45
Data Changes: Adapt. Don’t Hack
Damiano Nargi - Data & Analytics Director, Jellyfish
Cédric Ménard - Head of Marketing, Ellos
Frederik Wordenskjold - Data & Architecture Specialist, Google
2:45 - 3:05
Proving Value with Modelling and Testing
Louise Lacour - Data Insights Director, Jellyfish
Thomas Bering - Media Effectiveness Lead, Google
3:05 - 3:30
3:30 - 3:50
Harnessing data to amplify your shopping campaigns
Josh White - Senior Paid Search Director, Jellyfish
Anders Poulsen - Search and Automation Lead, Google
3:50 - 4:10
Panel Discussion. The Future of Marketing.
Moderator: Bine Johanson - Managing Director, Nordics, Germany & Netherlands, Jellyfish
Panellists: Rob Pierre - CEO, Jellyfish
Cédric Ménard - Head of Marketing, Ellos
Birgitte Jöhncke - Head of Platforms - Business Development & Partners, Google
Daniel Svärd - Data, Analytics and CX Performance Director, VELUX
4:10 - 4:20
Bine Johanson - Managing Director, Nordics, Germany & Netherlands